By Jim Blythe
Are you searching for a superb suggestion or a few notion to make your advertising more suitable and leading edge? This publication comprises a hundred nice advertising principles, extracted from the area s most sensible companies.Ideas give you the gas for people and corporations to create price and luck. certainly the ability of principles may also exceed the facility of cash. One basic suggestion may be the catalyst to maneuver markets, encourage colleagues and staff, and trap the hearts and imaginations of consumers. This ebook may be that very catalyst. each one advertising and marketing thought is succinctly defined and is via recommendation on the way it may be utilized to the reader s personal enterprise scenario. an easy yet in all probability robust ebook for a person looking new concept and that killer program.
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Extra resources for 100 Great Marketing Ideas (100 Great Ideas)
Goldwell broke all the rules. Rather than sending salespeople to salons to get orders and following up with a delivery later, the 100 GREAT MARKETING IDEAS • 25 Goldwell reps sold direct from a Transit van. This meant that salons could obtain products instantly, a major consideration if stocks were low, and the reps were able to show people the full range of products. Where Goldwell scored, though, was in their sales promotions. Purchases of stock resulted in being given extra boxes of shampoo or conditioner, but of products the salon currently WASN’T using.
Because the staff are well trained, well motivated, and intelligent, they can be trusted to deal with problems. The result is actually a cost saving, because less staff time is wasted on dealing with a problem—if a free meal in the cafeteria saves even half an hour of management time, it is money well spent. The net result is that IKEA runs with fewer staff than most comparable retailers, and scores much higher on customer satisfaction surveys. In practice • • Hire good staff to start with. Train them well, especially in terms of understanding the boundaries of their empowerment.
The TV advertising campaign featured the Golden Gate Bridge crumpling up to accommodate someone using an ordinary camera, and the Sphinx coming toward a photographer to show how the optical zoom makes things look better. These campaigns were wonderful and eye-catching—but any marketer knows that advertising alone is never enough. Panasonic commissioned Inbox Digital to create an online game called Lumix World Golf. The game is based around an 18-hole game of crazy golf played around nine world heritage sites.